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(Originally published May 22 by SPWiseguy) And before it gets tired, you need to understand what it means for small business When I decided to make the hottest term in marketing right now the subject of my post, I LOVED that an episode of Friends came up in my first Google search. I’m a sucker […]

MARKETING IS A BIG WORD. Not in terms of the word itself, it’s only eight letters long, but in its meaning. It has a multitude of definitions nowadays, and rightly so. What I started to see more than 20 years ago, when I took on the task of teaching to post-grad design students, was that […]