Welcome to the Wiseguy Blog.

As a branding professional, and a bit of a marketing history buff, I’ve always been fascinated by how a brand’s identity is so reflective of the era in which it was created or, in many cases, recreated. Of course, there’s the obvious visual cues influenced by current style trends like font, colour and symbol stylings. […]

With a firehose of less-than-reliable data coming at us post-2020, what’s a strategist to do?   IT’S THE START OF THE NEW YEAR. Not just any year. It’s the year after 2020. And man, is the tension electric for me. So electric, that all it takes is one state-of-the-industry report, an opinion piece from a […]