As a branding professional, and a bit of a marketing history buff, I’ve always been fascinated by how a brand’s identity is so reflective of the era in which it was created or, in many cases, recreated. Of course, there’s the obvious visual cues influenced by current style trends like font, colour and symbol stylings. […]

With a firehose of less-than-reliable data coming at us post-2020, what’s a strategist to do?   IT’S THE START OF THE NEW YEAR. Not just any year. It’s the year after 2020. And man, is the tension electric for me. So electric, that all it takes is one state-of-the-industry report, an opinion piece from a […]

(Originally published May 22 by SPWiseguy) And before it gets tired, you need to understand what it means for small business When I decided to make the hottest term in marketing right now the subject of my post, I LOVED that an episode of Friends came up in my first Google search. I’m a sucker […]

MARKETING IS A BIG WORD. Not in terms of the word itself, it’s only eight letters long, but in its meaning. It has a multitude of definitions nowadays, and rightly so. What I started to see more than 20 years ago, when I took on the task of teaching to post-grad design students, was that […]